Coca-Cola came to us to dip its toe in Ai filmmaking. They ended up leaping in with 3 holiday films. And despite the narrative from the Ai detractors, it took a lot of human time, creativity and craft to pull all of this off.
Every asset, every frame was created using Ai.
Believe in Ai or not, in the first week of this film’s launch it garnered nearly $2 billion in earned media due to the debate.
Coke wanted a classic Ai holiday film that didn’t look uncanny valley. Despite technological limitations, I think we succeeded.
For Tet, the Vietnamese New Year, we created an Ai film where the entire world was made out of threads - a nod to the intricate artistry of Vietnamese embroidery.
Holidays Are Coming Behind The Scenes
